Within HP, the ISE Market (International Sales Entity) comprises of an extended region across Eastern Europe, Middle East, Turkey and Africa. ISE represents a massive business territory, covering 90+ countries, with a population of 2 billion people. I
SE represents a significant portion of HP’s global sales volume. To give an order of magnitude, HP sells over 14,000 PC’s & 9,000 printers per day across the ISE region.