To participate in the MTN Pulse Blow My Hustle, young Nigerians, who are MTN subscribers, between ages 16-30 can submit a video pitch on the dedicated MTN Pulse website stating their ‘hustle’ and how a financial grant will scale the business.
Of the 100 shortlisted businesses that will undergo 2 weeks of training, 20 finalists will receive a range of grants as high as 10 million Naira, which will be awarded based on the qualities of pitches presented during a grand finale event and assessed by a panel of judges.